Home » Journey to Actionable Intelligence Leveraging Big Data by Keith B. Carter
Journey to Actionable Intelligence Leveraging Big Data Keith B. Carter

Journey to Actionable Intelligence Leveraging Big Data

Keith B. Carter

Published February 18th 2013
ISBN :
ebook
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 About the Book 

Businesses have been quite good at gathering large volumes of data on their companies, on their environment and on their customers. Has this data been leveraged to its fullest? Is it in the right form to be valuable? It’s not enough just having data,MoreBusinesses have been quite good at gathering large volumes of data on their companies, on their environment and on their customers. Has this data been leveraged to its fullest? Is it in the right form to be valuable? It’s not enough just having data, it’s what you do with data to make better decisions. In the right hands, with the right approach, Big Data can lead to Actionable Intelligence, and Actionable Intelligence, if acted upon, can lead to better business results.This book will show how Actionable Intelligence can deliver significant soft gains like reducing time needed to gather data, eliminating emails, and hard, monetized benefits. The reader is led on a journey through the struggles and successes of providing Actionable Intelligence to world-class companies.Recommended reading for those wanting fresh insights into practical experience in implementing Actionable Intelligence.If youve ever thought to yourself that there just has to be a better way, well youre right. Actionable intelligence is not easy. In this book, Keith, Donald and Cliff provides a framework and a roadmap for how to deliver on the often elusive promise. Im requiring my whole BI team read this book!Robert Hewardt, Current Head of Marketing Operations at Red Hat and previous IT Vice President, CA Technologies